Our Time Press

The “New” 4W: New Look, New Program, New Artists, New Attitude, Same Brand

“We’ve got a new attitude” come September, that may very well be the song that 4W Circle of Art and Enterprise, Inc., commonly called ‘4W’ by fans and supporters, will be singing.  4W Circle has served the needs of artists since 1991 and has been a supporter of emerging artists since its inception.ÿ4W has changed itsÿlook several times over the past 15 years to stay with the changing trends and this September they will unveil an entirely new look, new artist- in- residence program, new merchandise and a new approach to achieving its mission!
4W is recognized by many, in the borough, region and even internationally, as an institution, whose validity and integrity must be secured and maintained. Intrinsically, 4W has been branded as the place to find the latest and the best in ethnic, specifically African, handcrafted items. Its challenge today is gauging, not just the present, but where future designers and trends are headed. In an effort to reassert its commitment to handmade items from community artists and designers, 4W: “Women Working and Winning for the World,” will this September embark on a series of initiatives aimed at celebrating the past,  supporting the present, preparing future creative entrepreneurs who will supply the unique handmade items it has become known for!  Some of our current artists who create or design their own merchandise are:  Cae Byng, owner of JL Handmade Soaps; Barbara Garnes of My Father’s House and Charita Powell and Stacey Ford of Amazulu Designs.
Ultimately, 4W will emerge as a retail arts incubator that provides services and retail space to creative entrepreneurs, assisting them in opportunities to provide an income with their creative talents as well as training to maximize their talents and skills.  4W’s new mission will now include the development of  protocols and practices for training, not just artists and designers but the support services that art-based businesses need –  production, financing, public awareness, community support and patronage, branding, packaging, publicity as well as professional and legal  services.
On September 9th @ Brooklyn Heights Branch of The Brooklyn Public Library, located at Cadman Plaza, 4W, in collaboration with Brooklyn Fashion Gallery, will launch the first in a creative education series.  The seminar scheduled for 11am to 2pm will focus on  Creativity, Passion and Business.  Passion, the foundation and driving force for many artists, often seems counteractive to common business protocol and practices. Rose Mastnak, a recognized creative branding guru and former Brooklyn resident, will lead a panel of creative business experts. To register call 718-875-6500 or log onto www.brooklynseams.com

This event is a prelude to the September 25th Brooklyn Seams launch!  Brooklyn Seams is a design challenge that seeks to identify rising new talent and product lines and provide them with training, resources and mentors. The Challenge participants will be required to take part in a specially designed entrepreneurial training and art residency program that addresses the business of creative independent fashion.  Final selection will include an independent panel of judges’ evaluation, which is based on Runway presentations, Rack sales and consumer (Roadway) usability response.
The Challenge is open to New York State residents who are Indie designers. Organizers are seeking designers with artistic, creative and fashion forward styles that translates well to urban cultural loyal customers of 4W. Those wishing to participate are advised to attend the September 9th Seminar and contact brooklynseams@brooklynfashiongallery.com for details.   4W Circle @ 704 Fulton Street, Brooklyn, NY.

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